When it comes to surviving a sales slump, the secret to success is powering through.
It’s tempting to give up when it seems like deals are going south on a daily basis. But that will get you nowhere fast. Immediate action is required to stop the slide before it drags you down with your sales figures.
Start by getting back to the basics. Turn up your prospecting and step up the number of appointments you have every week. Take a close look at what has and hasn’t been working and adjust your activities accordingly. Tighten up your presentation or shake up your approach. A change may be just the ticket to reversing the trend.
Do some digging to find out how others have gotten though sales slumps and seek out ways to hone your skills. Take a class, attend a seminar or read up on the latest offerings from industry experts. The time you invest will be time well-spent if you walk away with even one new strategy for success.
Put new energy into networking. Don’t be shy about hitting up your acquaintances and clients for referrals and suggestions on how to approach them. Spend time cultivating new contacts by getting involved with new groups or attending events that you would normally pass up. Drop in on prospects and introduce yourself. One good lead is all it takes to turn things around.
Finally, take a closer look at your goals and how you’re measuring your accomplishments. You may find that the slump you’re in is really nothing more than you underestimating your successes.