E. Vidar Top, Entrepreneur and Trainer states on The 3E Blog, “It’s ironic! High performing sales people are just like profitable customers: They are driven by a mission and purpose (i.e. WHY). Their burning desire leads them to what we call ‘desperate dissatisfaction’ (i.e. WHAT, WHO and HOW).” Find out what it is that perpetuates a burning flame in sales personnel, or to make a comparison, in our most profitable customers: View Article Here.