Climbing The Contact Tree

James A. Baker, Founder and CEO of Baker Communications , understands that in these challenging economic times, developing new business is more important than ever. You can no longer rely on run-rate business to keep you afloat. Even your most faithful customers are feeling the pinch and delaying new purchases – or cancelling programs altogether – out of an “abundance of caution.” So, if you want to stay in business, it is time to start prospecting for new business, because – believe it or not – there are still people out there who are ready to buy what you have for sale. All you need to do is find them.