The Sales Executive’s Dilemma

Jacques Werth, President of High Probability Selling, has found that it has been difficult for most sales executives to discover, define, and teach their sales force how their best salespeople actually sell.

“Objective observational research, where there are no preconceived ideas about what your best salespeople do, or should do, can reveal your company’s most effective sales process. A small group of salespeople testing the resultant process can quantify its ROI…and in the process, finally solve the sales executive’s dilemma.”