Today, Successful Selling Is Both an Art & A Science

According to globally recognized business coach, mentor, author and sales strategist Jonathan Farrington, the dichotomy facing sales leaders now, is how they reconcile the fact that most corporations today provide less upfront training for their sales staff  than in years past, yet attach increasing importance to staff development.

The reality is that selling in today’s climate is both an art and a science. Selling is a profession that demands a far wider range of skills than ever before, skills that require continual fine-tuning and constant practice.