9 THINGS BUYERS NEED OTHER THAN LOW PRICE

 

Naviga partner, The Brooks Group, explores the fact that even in tough economic times, you should not fall prey to the trap of believing you can sell low and make it up in volume. They have consistently seen that successful organizations are those that charge premium prices. But in order to charge premium prices and sell your product, your organization will have to build value by delivering on everything else your customers need—everything except low price.

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