6 keys for selling to Generation X’ers

Each generation has a unique character, and members of those generations have common attributes. The Tech Demo Guy, Dave Sohigian believes that although it is impossible to make specific claims about each individual in a generation (since they span 20 years or more), generational theory (developed by Neil Howe and William Strauss of lifecourse.com) is useful in understanding how members of a generation will likely act in a sales situation. It is also very useful when assessing the character of an organization, since when members of a generation work together they often exhibit even stronger generational qualities. Follow the link above for the 6 keys.