Selling in 2009: Is it easier today than it was back then?

Sales Development Specialist, Rick Roberge was thinking about some of the differences between selling in 1973, when he started his career, and selling in 2009. “We used to work door to door. I remember one day starting at #1, knocking on every door until the person at #183 let me in. It was one of the easiest sales in my life, but it was hard getting through all those doors. Today, companies are doing lead generation for their salespeople. We do social networking and inbound marketing. We talk about providing content to engage.”Asking the question: “Is it easier today than it was back then?” SalesJournal.com wants to know your perspective. Today, it seems like it might be less painful to get in front of a prospect, but once you get there, “Is it more difficult to do business? Can you handle an informed prospect? Can you handle a prospect that has options?”

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