You hired a new sales person and for unexplained reasons, they cannot perform. They had all of the references, met quota since the dawn of time, etc. When you ask them about it, they blame it on the customers not buying in this economy. Good companies grow even during recesssions and with over 17 years in marketing, sales, and product management roles, Matthew Rosenhaft grew sales 280% over one year in the last recession. “You have to work harder, smarter, hire good people, and be more innovative.”
It is a tough market, but… Follow the link to discover how good sales support from marketing allows the sales person to focus on the heavy lifting around the relationship; providing the support tools to do the communication of the concept, value proposition, and credential the organization.