How to Create an Effective Sales Presentation

Making a sales presentation can be nerve-wracking. Throw in a recession and increased pressure to close the sale, and the scenario gets even more stressful. Generic speeches and snazzy PowerPoint slides just don’t cut it anymore — especially with corporate customers who have reduced spending to boost their bottom lines. That’s why firms like IBM have retooled their sales pitches to better address the needs of their customers.

Before setting up your next meeting with a potential client, try these techniques from Christina Salerno, to create a more effective sales presentation that can produce real results.