A leading psychologist observed that all of us have both an affective and an effective side. Only one letter is different between the two words, yet the difference in their meanings is great. Our effective side is the part of us that affects other people. Our affective side has to do with how much effect other people have on us.
Effective people choose for themselves and influence others more than they are influenced by them. Thus the question, “Are you an affective or an effective person?” becomes one that you should answer for yourself. Naviga Partner, The Brooks Group, suggests you evaluate and connect with your own value system. It requires serious thought. You must ask yourself difficult questions and carefully analyze your actions and attitudes. Nevertheless, it is the only way you can truly know what values drive you. It is the only way to attain your highest sales potential.