From Wikipedia: Personal Branding is the process whereby people and their careers are marked as brands.  It has been noted that while previous self-help management techniques were about self-improvement, the personal branding concept suggests instead that success comes from self-packaging. 
Jim Langeloh has been fortunate to have worked with some pretty talented Sales Representative’s through the years. Before the internet, to become a “branded” name in your respective industry, it took time, hard work and dedication. Success and financial rewards usually followed these Sales Reps that achieved a name for themselves. Traits that still hold true today, and will well into the future!
Enter the age of the internet. Not until recent advances have we seen an explosion in social networks, blogs, websites, etc. that take yesterdays “unknowns” and make them a household “branded” name very quickly.
In sales, customers have become very educated and demanding when it comes time to purchase. They do research, price comparisons and can become very knowledgeable about your company and your competition through the internet. Chances are your competition is very involved on the internet. Most understand that if you ignore the internet, it’s like ignoring your largest customer.