Are your really different? Do you really look different when you show up in front of the prospect? Is your sales process so different that a prospect can pick you out of a group and say, “I want to do business with that company because of how they execute the sales cycle”? Probably not.
It’s been a tough year, but still there’s a lot of business out there. So Bill Caskey of Inside the Sales Mind, challenges you over the next 30 days to think…really think…about your business and how different you really are. You can’t say you’re different, you have to demonstrate it.