What Would Happen If We Saw Things The Way Our Customers Saw Them?

Most of the organizations Dave Brock works with are very high performance organizations.  They have great products, great sales people, and provide solutions that can have great impact on their customers.  However, in meeting with them, he often hears, “Our customers just don’t get it, they don’t see the impact we produce!  How do we get them to better understand?”

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