Using Humor Effectively With Prospects and Customers

Jim Kasper, President & CEO, Interactive Resource Group reminds us that one of the most valuable “people” tools which you can successfully employ in your sales efforts is humor. Selling is all about people. You’ll often hear that selling is a “people profession.” And that may be one of the reasons why you got into sales. One of the most valuable “people” tools which you can successfully employ in your sales efforts is humor.

Some successful sales veterans have told us their customers actually look forward to a visit or a call from them. Why? Their customers say they’re fun to be around.