The first time Andrew Rudin, CEO, Outside Technologies, Inc., heard the term “managing by magazine,” he laughed, because it seemed both funny and true at the same time. Many executives read the latest management hype, and rush full-tilt to bring the mantra to their own operations—at least for a few weeks. The adoption of these ideas—along with their associated benefits—don’t have to be ephemeral. Many ideas can yield long-lasting, strategic advantages if embedded in the organization’s core business processes. This article gleans some of those ideas, combines others from tried-and-true experience, and distills them into a list of Best Practices for selling.