4 Ways to Avoid the “Just Friends” Speech in Sales

As the recipient of his fair share of “just friends” speeches, David Tyner can tell you for a fact that they stink.  Similar to the hope of finding love in a relationship, is the expectation that a hiring manager has for a new sales representative.  With hopeful expectation, a manager asks you to begin a relationship with their product by applying the same passion you showed for getting the job in the first place to your daily selling activities.

Here are some ideas on how to stop being “just friends” with your product.