Get Proactive About Referrals

Kendra Lee, President, KLA Group, suggests that once you’ve set up a Referral Rewards Program, the next step is to get proactive and make asking for referrals a part of your sales and account management processes. This way you aren’t waiting for clients to think of you to offer them up. With a good process in place, you create a steady stream of referral prospects while letting your customers know how important referrals are to you.
Once you take a proactive approach and make referral gathering part of your sales and account management process your team will get comfortable asking and you’ll have a steady flow of warm prospects. Combine this with your Referral Rewards Program and you have a referral strategy for success!