You Can’t Handle the Truth!

It’s been Sales Expert, Marshall Northcott’s observation in business, sales and in life in general, that most people can’t or at least they don’t want to handle the truth. They get very comfortable being old and tired in their set ways even if those ways aren’t fruitful. They become complacent and more at ease living in mystery and uncertainty because of their fears of what the truth may reveal. If they are in a mess they think it may be a mess however, it’s my mess and I don’t want to invite anyone else in (actual they often don’t think because they are mentally stuck in neutral or oblivious to the fact that they need to think). They don’t wish to open themselves up to criticism even if it is constructive. There’s no shame or embarrassment in admitting that you have hit a wall or that you require knowledge or resources beyond your present information base.