Marketing and sales freaks unite

This week’s post is a request from Naviga’s partner Macon Raine, Inc., courtesy of Ben Bradley, Managing Director, who also blogs on marketing, sales technology and just about everything else at

The Grateful Dead were light years ahead of the concept of lead nurturing. In one of their early albums, they inserted the following message: “DEAD FREAKS UNITE. Who are you? Where are you? How are you? Send us your name and address and we’ll keep you informed.” The street address of the band’s office in San Rafael, Calif. was included in the message.

In that spirit…MARKETING AND SALES FREAKS UNITE. What’s on your mind? How are you? Who are you? Where are you?

Can you take a few minutes to respond to our B-to-B Sales and Marketing Snapshot: 2010?

Take the survey here:

In concert (no pun intended) with ZoomInfo, we’ve created this survey to get a better handle on the alignment of sales and marketing.

We’re hopeful the responses will give us a sharper sense of the kind content we can provide that will help b-to-b sales and marketing pros perform their jobs better, grease the sales funnel, and, like, the Grateful Dead realized a long time ago, create life-time value with their customers. We’ll share the results in a few weeks.

To respond to the survey, please click