Read Customers Better Using Proven Sales Techniques

Recently, business coaching and adult education expert, Tim Hagen, had a salesperson come into his office to try to sell him a service. He came in, sat down and asked two questions: “What do I do?” and “How I think the business is running?” He then immediately launched into his sales speech. Tim sat back and listened as the salesman made a classic selling mistake.

Tim had no need for his product, but the salesperson was intent on selling. He had an “I have to sell” mentality. This is oftentimes where salespeople go wrong.