Self-Assessment: Whats Your Unique Selling Proposition?

From: Sales HQ

What you have to impress on prospective customers is the added value they can expect when they establish a relationship with you. It may be a single specific feature so unique to your company that it can stand alone as a persuasive reason to deal with you. But the odds on finding and isolating that single 24-carat nugget of information that makes you so special are pretty small. More than likely it’s a combination of less spectacular reasons that when added up give you a definite perceived advantage over your competition.