Podcast: Mike Bosworth on Storytelling in B2B Selling

Dave Stein recently spent a wonderful half-hour interviewing sales training industry legend, Mike Bosworth.  Mike’s latest passion is working with salespeople on an under-utilized, but critical skill, storytelling.  Really!  Shortly after Dave started ESR, the subject came up.  Dave was skeptical as well. But after you listen to Mike discuss how it all works, you may very well have a different opinion.  Here’s the podcast.

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