Driven to Distraction: Chasing the Latest, Trendy Sales Technique

Mark Hunter, The Sales Hunter, shares his perspective on Closing the Trend and Working with Momentum.

We’ve all done this at one time or another. Sales slow down and suddenly, a new customer appears, a new product comes out or a new sales technique emerges, and you start to think it is the “cure all” for ALL your sales struggles.  You begin chasing after the new trend instead of sticking to tried-and-true sales techniques.

Now more than ever, you need to stay tightly focused on your goal if you expect to keep your level of sales motivation up. It becomes far too tempting to start chasing after the latest trend when things are not happening at the rate you expect them.