We Are What We Do in Sales and in Life

Having worked with numerous individuals and organizations, Leanne Hoagland-Smith’s belief is that a positive core values statement is the most important one and needs to be addressed before any others. Since society appears to be trending to a lack of personal accountability and personal responsibility, those professional salespersons who are know their values (business ethics) and whose behaviors consistently reflect those values will have far greater success.When we are in alignment with those values or business ethics, then our actions are also in alignment and we can be comfortable with the phrase “we are what we do.” However when there exists a lack of congruency between our values and our actions, then red flags are raised in the minds of our potential customers or prospects. Having a red flag raised in the buying decision making process is that last thing you want to happen especially if your goal is to increase sales.

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