What’s Holding Your Sales Prospecting Back?

There aren’t many certainties in selling. What works well for one person can be a dead end for another, and what looks like a sure sale can easily deteriorate into a missed opportunity. One thing you can count on, however, is that a lack of strong, qualified leads will always be a stumbling block on the way to new business.

In that way, prospecting and lead generation are somewhat unique activities. While you can be a strong presenter, closer, or negotiator, none of that will ever matter if you don’t have enough leads to work with. And yet, coming up with a full sales pipeline is a constant challenge for sellers in every field and industry.

Here are a few of the common reasons from Kendra Lee, President, KLA Group, why and the keys to getting past them.