How High Is Your Sales “IQ?”

“The treasure is there, you just need the combination” – Mark Heerema

Imagine every prospective customer’s mind is like a sealed vault, and that behind its metal, locked doors lay the treasure you are looking for. You know, due to the strength and size of the door no human is strong enough to force it open. Rather, the only way in is to get the information from the person who knows the combination. Obviously though, the owner of the treasure does not give the combination out willingly. Someone looking for this information would have to be very skilled in asking specific questions that might give them clues as to what the combination might be. Read More.