What would you do? Ben Bradley – Macon Raine, Inc.

  • What would you do if you suddenly decided to pay your marketing people the same way you pay your sales people?
  • How would you redefine your compensation plans so that marketing was paid based on “marketing’s contribution” to the sales pipeline? How would you do it?
  •  What kind of formula would you use to define your comp?
  • Is this something you would do? Wouldn’t do? Why or why not?

Send a message: Any and all answers appreciated.