Discovering Your Sales ‘Type’ & Sticking to It

By John Mongillo

Style, brand, type, persona, act, voice — call it whatever you want — but every salesperson has to find out who they are and begin developing their game.

Few sales managers address “style” and are more interested in teaching technique — the pitch, the post-pitch, and lead generation.  It goes without saying that these skills need to be developed, but you can chuck all that out the window if the salesperson doesn’t understand who he is.