Become a Sales Relationship Builder

Become a Relationship Builder: As a relationship builder, the salesperson should not focus on “closing” or using sales techniques that achieve “mini closes”. The salesperson should take an active interest in helping the client’s company improve its competitive advantage, becoming a trusted advisor and valued partner in the client’s business. In the relationship-builder role, the salesperson serves a universal need that never goes away—the client’s need to keep getting better at what they do.

How do you do that?