Turn Prospecting Rejection Into Future Sales Opportunities

By Sam Manfer

Prospecting rejection hurts. Some targets are gentler with their rejection than others, but the message is the same – “NO”. Once rejected, you’ll be annoying if you keep pushing which could burn a future opportunity. Oh, there are those that attest to their tenacity in turning rejection into a sale. Unfortunately those instances are rare – ½% – 1%.

Prospecting rejection occurs because there is no interest at this moment. No budget, the company is financially strapped, or that would never get approved, are excuses and will leave you in the cold.