The One Secret of All Top Sales Performers

By Mike Brooks

Do you think the Top Sales Professional in the world (as listed by the Guiness Book of World Records) might know something about what it takes to be a Top Producing Sales Rep? His name is Joe Girard, and you may have read his story, read one of his books, or you may have seen a video of Joe speaking.

Joe was a car salesman, and his record speaks for itself – at one point he was selling 1,425 cars a year. That’s nearly four cars EVERY SINGLE DAY! Joe was so successful at getting buyers to seek him out and buy cars from him that they would have to make an appointment to buy from him!

How sweet is that? Can you imagine having prospects call and make an appointment just to buy from you?

What made Joe so successful was that he had a simple philosophy about people and about selling, and he practiced it with each and every person he met. It’s a philosophy that is so simple, so true, and so easy to follow, that as soon as you hear it you’re going to think, “Yeah, well that makes total sense!” And this philosophy can be summed up in the one sentence that Joe used to open all his talks with, and that is:

“Your income in sales is directly related to your ability to nurture and build relationships.” Joe used to repeat this throughout his talks because he knew it was this one concept that allowed him sell more cars than anyone on the planet. Joe believed in the power of building and nurturing relationships because he knew that people buy from people they like, know and trust. They always have and they always will.

What made Joe so unique and so successful, was that he was willing to do what everyone else wasn’t – and that was to actually go about building and nurturing relationships with his clients and prospects. And the way he did that was by simply sending out a personalized greeting card with his picture on it, along with a sincere message of thanks.

Now, back before there was the internet and automation this was quite a task, and after a while Joe had a staff of two full time people just addressing and sending out cards. One year he sent out over 14,000 cards! When asked about that one day, he replied, “Every one of those cards was worth its weight in Gold.” And it was…

Now let’s fast forward to today and to your business. Here’s my question: What are you doing on a daily, weekly, or monthly basis to nurture and build relationships with your customers, clients and prospects? If you’re like most sales reps and companies, the answer is, well, not very much.

The truth is, most sales reps are way too busy prospecting and trying to close business that they regularly neglect the most valuable asset they have – their clients. Now, here’s another question: What if I told you there was a way to do what Joe Girard did, that is, send out a beautiful, customized card to all your clients and even your best prospects, and that you could put this on automatic and send out a personalized card at 1/3 the price of a regular greeting card?

What if I told you there was a way to even build a campaign of a sequence of cards that would go out (just like Joe’s did), but that you could build it in about 15 minutes, put it all on automatic, and pay as low as just 31 cents per card? Do you think that would make a difference for you, to your clients, and to your business?

If your answer is yes, then I have great news for you – the system is here, and you can learn how to use it Right Now to change the way you do business. This system will enable you to nurture and build relationships faster and easier than any other single thing you can do. And it will have the biggest impact over anything you will ever do.

If you would like to know more about this system, then please visit my website or contact me.

Hey, if a car salesman like Joe Girard can achieve the kind of results he did by connecting with his clients personally each month, what do you think you could achieve using this same proven system in your own business?

I don’t know what a client is worth to your business, but if this system helped you get even five or ten new clients next year (believe me, if you use this system you can get 10 times that amount), would it be worth at least learning more about it?

Copyright (c) 2010 Mr. Inside Sales

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