Starting out in any sales or marketing program can be a bit intimidating, if you have never been in sales before. Understanding that all sales are simply a numbers game will help you tremendously overcome the anxiety of accomplishing your sales goal. No matter the product or service you are offering, no matter how great a website is, or how great a value or deal you may have, sales just simply do not happen without marketing, and sales will rise with the amount of marketing done.
Marketing on the internet comes in many forms. some of the successes I have achieved, I have used very simple techniques, which done continually over and over accomplish what I want. becoming almost ritualistic with your marketing online and you will not only become very efficient, but it will not seem overly burdensome and the results should be very rewarding as you get into a groove, and watch sales go up.
Use postcards. Doing a weekly mailing, or monthly mailing to promote your product or service to a targeted list of prospective clients, or customers works wonders. Every 4 or 5 days, send out a followup letter, card or flyer, to each of those you prviously mailed that have yet to purchse something from you. Do this continuously for five or six mailings in a 30 day period. This shows you are truelly a professional and are serious about what you do. This is called drip marketing. After a 30 day period or so, send a new mailing to a new list and start the process over.
Put a response form on your website. By offering a newsletter or other freebie, This will increase the number of email addresses you capture exponentially. As you generate traffic to your website, prospects are checking out what you offer, and by allowing them to join a newsletter or request additional information, you will be able to build your own targeted list because you have captured the information they provided and know they have already been to your website, so you follow-up with them at your convenience.
Write articles. Getting articles published was one of the very first marketing techniques that I employed, and to this day, I continue to have fabulous success with it. This is one of the simplest forms of letting people know about you, and your product or service, and it gets you great exposure very quickly. If you are reading this right now, and we have never met, should be proof enough to you that it works.
In order to attract the specific people you are looking for, offer information about something that would be of interest and importance to your prospective audience who may wish to buy your product or service. You can deliver this information and convey your product or service very nicely by writing articles.
Pay-Per-Click Search Engines. By using PPC search engine submission, you can produce quick, immediate results for what you desire in traffic to your website leading to prospective sales. You don’t have to wait weeks or months to get listed. Within a few days, you can get your site listed at the top of numerous Search Engines and in front of millions of web surfers. Pay-per-click search engines offer you the greatest potential search engine reach for the amount of invested advertising dollars.
Create a mailing list. If you ask me to describe the single most important aspect of my business, without hesitation, I will tell you about my free weekly newsletter. The great majority of my customers began
as subscribers to my newsletter. I used the newsletter to build my credibility with them, and over time, they became comfortable with me and the products I offered.
All of this marketing will lead to creating a mailing list which ultimately, should be your number one priority. Your subscribers become the audience for your articles, your advertising, your products and services and eventually generate the sales. If you consistently give your subscribers quality information, they will read everything you have to say, until finally they are ready to make a purchase. I have had people come to me 5 years down the road after requesting more infromation from me and ask, me if I was still doing that thing, and that they were ready now! Your success and your fortune is in your mailing list.
As you see, all of this is an ongoing process. You should not assume that after you have done these things for a couple of months, that you are done and going to make a lot of sales. You should learn to form marketing habits that you will do continually over and over until you achieve your sales goals, over and over. Understanding that marketing is a numbers game no matter what, as your numbers of prospective clients or customers grows, the sales will follow, month after month.