Sales Growth: Five Proven Strategies from the World’s Sales Leaders

Thomas BaumgartnerHomayoun HatamiJon Vander Ark

Sales GrowthSales Growth focuses on what’s on every leader’s agenda today: top line growth. Through interviews with 120 sales leaders from the world’s most successful B2B and B2C companies, the authors have distilled the stories and innovative practices that drive growth into five strategies. These practical strategies and tactics focus on the most pressing issues facing sales leaders today: how to extract sales value from Big Data; how to harness digital to drive sales; how to turn long-term trends and micro-market opportunities into sales; and how to transform an organization into an efficient sales machine.

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