It’s a temptation that lures almost all marketers and salespeople: the desire to limit and control information to consumers. It seems so obvious – lead with your best attributes, downplay your least. Yet in many cases, this impulse turns out to be quite wrong.
What works best for your sales? How do you use trust to provide quality customer service to your clients?
Online car auctions: An example from Charles H. Green, founder and CEO of Trusted Advisor Associates.