How Alignment Helped Sales Win

SJ Daily Blog PictureForbes Contributing Writer Christine Crandell, heard a wonderful story about how a marketing team partnered with Sales to win a strategic deal and drive more revenue. This very large B2B enterprise technology vendor had an equally large retailer as a target account they wanted to win. The sales team did all the usual stuff of cold calling, networking, sending letters, inviting executive management to events but all that effort wasn’t breaking through the noise. Sales came to Marketing and asked for help; not expecting much.

The actual response Sales got was completely different. Continue Reading…

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