The team over at BtoB Magazine shared some excellent findings from their surveys with B2B marketers. 49% of respondents expect with increase their budget with only 10% expecting to decrease. The biggest beneficiaries of this increased spending are digital marketing with 67% planning to increase spending in areas such as website, email, social media, video and search. The main emphasis for nearly 70% of B2B marketing efforts is demand generation and customer acquisition.
Read more results at BtoB Magazine.
So, is your business taking a similar approach? Where is your focus in 2013? How does your plan affect your staff and its needs?