Marketers show robust optimism :: BtoB Magazine

The team over at BtoB Magazine shared some excellent findings from their surveys with B2B marketers.  49% of respondents expect with increase their budget with only 10% expecting to decrease.  The biggest beneficiaries of this increased spending are digital marketing with 67% planning to increase spending in areas such as website, email, social media, video and search.  The main emphasis for nearly 70% of B2B marketing efforts is demand generation and customer acquisition.

Read more results at BtoB Magazine.

So, is your business taking a similar approach?  Where is  your focus in 2013?  How does your plan affect your staff and its needs?