3 Ways to Feel the Love in Your B2B Sales

SJ Daily Blog PictureWhen Maureen Jann of Intrepid Learning, stops to think about it, she realizes that marketers (like herself) and salespeople (like many she works with) sometimes forget that business-to-business buyers are people, too. From Chief Learning Officers to mechanics, investors to librarians—no matter what position they hold or what they’re in the market to buy, people usually have a few things in common: they use social media, want to be recognized for good work, and have limited time to balance work and home life. In short, behind every title is a real person whose decisions are driven by a combination of reason and emotion.

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