How To Craft An Effective Sales Pitch

How do you craft an effective sales pitch? staff writer Jacquelyn Smith imagesanswers: First, ditch the “pitch”—or at least neglect the traditional meaning of the word. It basically describes what salespeople used to do—throw information at prospects hoping to sell a  product or service before the buyer could hang up the phone or slam the door—but good salespeople today treat the “pitch” process as a collaborative conversation.

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