Winning in the Trust and Value Economy is a practical how-to book for business owners, entrepreneurs, sales managers and other professionals looking to stay competitive in today’s market. It offers insights into the psychology of today’s customer, and reasons why the importance of customer engagement, experience, and personal connection has increased. It offers specific tips and techniques to guide a business through changes necessary to not only stay afloat, but to thrive in a way that is enjoyable for all involved. It’s a book written on the principle that today’s change must not be ignored, that this change is different, an economy we’ve never experienced before.
Meridith Elliott Powell is an internationally certified coach, speaker, and business development expert. Founder and owner of MotionFirst, she helps executives and business owners build cultures that make sales fun, easy and incredibly productive. An award-winning business owner, Meridith’s unique background includes high-level leadership and executive positions in sales, marketing and finance. Her signature style and her ability to rapidly connect with people make her a sought-after speaker, coach and strategist. Honors include the Athena Leadership Award, inclusion in Verve Magazine’s “Top 20 Professional Women to Watch” (2010) and selection as “Best Business Coach” by the WNC Business Journal in 2008. She also just signed on with a major online radio network to host her own weekly show starting in June.