by Lori Richardson
We are, as a business community, being BOMBARDED with sales tools. How many times has someone come to you at your company and said, “I just saw xx tool, we GOTTA get it”.
Many times a quick decision will be made to bring in one of these tools, and sometimes a pattern begins to emerge where many quick decisions are being made to add tools with no bigger plan in place.
What is our end goal?
What are we trying to accomplish?
Once we have the tools, we still need to craft interesting and compelling content in the form of sales messages to our prospective customers and existing clients.
This is where we see a big issue. There is not enough of the right content, which is engaging to potential buyers at the right points during their buying process to gain their attention in this noisy business world.
The solution…[Continue Reading…]