Don’t Aim to Be Popular, Be Effective

By Janine Popick, INC.com

Managing your employees is not a popularity contest. When you remain focused on real goals so will they.

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As the leader of my online marketing company VerticalResponse, I wear a lot of hats and do many things. The one thing I’m not down with is being in a popularity contest because this isn’t high school, it’s my business and my No. 1 priority is to serve my customers and my investors. But, this doesn’t mean I’m not in service to my team, because I’ll be the first one to tell you, I work for them and I’m here to help them be more effective.