The Impact and Importance of Brand Adoption by Sales Reps and Managers

Dario Priolo of Richardson Sales Training & Strategy Execution has research suggesting that executive level buyers are turning toward brand influenced engines for the informationimages they desire.

Richardson has conducted a survey and it has been found that B2B buyers frequently search by brand name. This influences the ability of your brand to be found and influences your ability to differentiate, showing the impact and importance of brand adoption by sales reps and managers. Take a look at the following trends they have identified...[…Continue Reading…]