Are Optimistic Salespeople More Resilient?

By Jeb Brooks, Executive Vice President, The Brooks Group

One of the posts I’m most proud of is one about the difference between optimism and imagespessimism.

In it, I presented the case for optimism.

Well, it turns out Barbara Frederickson, a psychological researcher at UNC-Chapel Hill has looked even more closely at the benefits of optimism. She’s paying particular attention to how positivity impacts resilience. I ran across a sliver of her research in a tweet that linked to an article in The Atlantic.

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