Building a Sales Culture – 10 Rules for Success

By Dave Kurlan

Dave Kurlan is a top-rated speaker, best-selling author, sales thought leader and highly regarded sales leadership expert.

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More and more firms that aren’t traditionally sales-driven are finding it necessary to finally build more of a sales culture.  They know they need to do a better job at selling in order to deal with increasing competition, fewer call-ins, commoditization of their products and services, aging rainmakers looking at retirement, etc.  Management seems to understand that they need to be more proactive bringing in business, cross-selling and up-selling. They’re saying the right words.  They’re asking the right questions.  But can they pull it off?

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