One– Women bring natural advantages to the table when it comes to the B2B sales process. We’ll talk about those in just a minute.
Two –More and more women are on the B2B buying team. You’re going to see more and more female purchase officers, compliance officers ,office managers, and in risk-assessment. If you’re selling to business owners, you’re definitely going to be selling to more women.
Let’s break it down. […Continue Reading…]