How Sales Technology Will Shape the Future of Buyer Interactions

imagesIn this post, The B2B Marketing Mentor Blog discusses the reality of the emergence of big data and predictive analytics. “We’re on the cusp of a major shift in how salespeople connect with customers.” As sales force automation technologies develop and mature, they will help salespeople surface relevant prospect insights and information to sell more effectively. Here are three predictions on how sales technology will change the way the sales force of the future operates.

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