Try these response strategies when prospects ask tough questions…

By Michael Boyette (Top Sales Dog Blog) images

One essential ingredient in a winning sales call is your ability to field tough questions a skeptical prospect will ask. How you respond makes a huge difference.

Trouble is, far too many salespeople spend their prep time thinking and rehearsing what they plan to say on a call – and not enough time getting ready for questions a prospect is likely to ask.

Here are six response strategies that can set you apart.