Finding relevant and credible information is difficult, according to recent research. And it represents an excellent opportunity to set yourself apart from the competition.
A study of 1,000 middle managers by the global consulting firm Accenture found that:
- Managers spend up to two hours per day searching for information.
- 53% report that the information they found had no value.
- 43% said they accidentally used the wrong information at least once a week.