Are You Handling Customers Or Managing Traumas?

By Richard F. Libin (
Quarterly Customer Service Check-ups Ensure Customers Stay Number Oneimages
By proactively performing regular Customer Service Check-ups, businesses can ensure that their customer handling processes are being used consistently and properly, and that they are effective. In addition, these routine check-ups provide a unique opportunity to check-in with customers and get first-hand feedback on how the company is really performing.

Minimally, Customer Service Check-ups should take place quarterly and should cover every aspect of customer handling, from the moment a customer contacts or walks in to the business to post-sales support and communication. In essence, business owners and managers must ask, “Are we truly putting our customers, our greatest asset, first?”

These check-ups should be comprehensive, but not complex, and generally follow these six steps.